Justin Goodbread
Justin Goodbread, CFP®, CEPA®, CVGA®

He built it. Then he built it again.

Seven companies started and sold over three decades, including a registered investment advisor he opened from scratch that reached an eight-figure valuation 49 months later. Today he coaches financial advisors to do the same.

#1 WSJ bestsellerAuthor of Your Baby's Ugly
EPI Hall of FameExit Planning Institute
5x InvestopediaMost Influential Financial Advisor
900+ episodesHost of DecaMillionaire Decoded

From a push mower to a nine-figure firm

Justin started his first business at 15, with a push mower on a dirt road in Brunswick, Georgia. Over the next thirty years he started and sold seven companies.

In December 2017 he opened an RIA from scratch. Forty-nine months later it reached an eight-figure valuation and was acquired. He stayed through the transition and helped carry that firm to a nine-figure valuation over the next 18 months.

Then, just to prove it could be done, he managed $1 million in revenue as an advisor while working one day a month.

He teaches from what he built, including more than 200 hours of frameworks he recorded while actively scaling his own practice.

Justin Goodbread coaching a business owner at the Exit Planning Summit

"Simplicity scales. Complexity fails."
Justin Goodbread

On stage

Trusted by the rooms that shape the profession

Justin speaks to audiences in the thousands on stages such as the Exit Planning Summit, the Investments & Wealth Institute, and Exit Planning Institute chapters across the country.

Exit Planning Institute

Faculty member, Thought Leadership Council, Leader of the Year 2018, and Hall of Fame inductee.

Exit Planner of the Year

Peter Christman Exit Planner of the Year, 2022.

DecaMillionaire Decoded

More than 900 episodes with business owners who have built real wealth.

See how advisors are building it with Justin.

Start here