Freedom Starts with Focus
At Relentless Coaching, we help high-performing, service-based business owners MAXIMIZE their efforts to transform their business to a high-value asset that creates wealth, freedom and lasting impact.
Featured in:
Freedom Starts with Focus
At Relentless Coaching, we help high-performing, service-based business owners MAXIMIZE their efforts to transform their business to a high-value asset that creates wealth, freedom and lasting impact.
Featured in:
Your Business is RunniNG (and possibly ruining) Your Life
You’ve done the hard work.
Clients trust you. Revenue’s solid. Your reputation is rock-solid.
BUT BEHIND THE SCENES?
You’re still the one holding it all together.
Every decision.
Every fire.
Every late-night email.
Delegating feels risky.
Scaling feels overwhelming.
And freedom?
It feels like a distant dream.
The truth is, most service-based business owners are stuck in a trap:
They’ve built a business that works, but only because they never stop working.
Business owners have over 80% of their net worth tied up in their business.
Most don’t have an exit plan, a transferable structure, or the systems in place to step back.
Burnout is rising. Teams are disengaging. And growth without direction is just noise.
You didn’t build your business just to stay busy.
You built it for freedom, wealth, and a life that works for you and because of you.
It’s time to fix what’s holding you back.
Structure Your Business to Work for You
You don’t need another planner, productivity hack, or pep talk.
You need a system, a strategy that shifts your business from owner-reliant to asset-rich.
That’s where the Maximizer comes in.
This isn’t a workshop. It’s a strategic deep-dive designed to help you step out of the chaos and into the role of true business owner.
In just two days, we’ll audit what’s holding you back, design the systems that free you up, and build a clear, actionable roadmap to scale, without wanting to burn your business to the ground while doing so.
Whether you want to keep your business and let it run like a machine, or sell it for top dollar one day, the Maximizer gives you the clarity, control, and confidence to make it happen.
WHO THIS IS FOR:
Our dedicated team will customize our curriculum for where you are in your journey and where you want to go.
You’re a service-based business owner generating six or seven figures but still feel like everything depends on you.
You’ve got a strong client base, solid revenue, and a great reputation, but you’re the bottleneck, and it’s exhausting.
You’re ready to lead, not manage every detail. You want to build systems, trust your team, and finally reclaim your time.
You’re thinking ahead, whether that means scaling smart, exiting strong, or creating a business that funds the life you want.
You're not afraid of work.
You just want that work to actually create freedom, not more grind.
This is for the business owner who is ready to do things differently – with intention, with clarity, and with a strategy that works.
What’s Included in Your Maximizer
This isn’t a surface-level session or a generic business workshop.
This is your deep-dive, strategy-first reset built around you, your business, and the results you’re ready to create.
Here’s what happens inside your Maximizer:
Day 1: Diagnose + Design
We get brutally clear on where you are, what’s holding you back, and what needs to change.
Full business audit across your people, processes, and profit drivers
Clarity around the real value of your business today (and what’s getting in the way)
Uncover inefficiencies, leaks, and bottlenecks that are draining your time and energy
Map out your vision, exit potential, and what freedom looks like for you
Day 2: Strategy + Systems
Now we build the roadmap.
Design your business to scale with systems that don’t require your constant input
Create a custom leadership and team strategy that lets you step back without things falling apart
Build toward a business that can sell even if you never plan to
Prioritize action steps that drive revenue, margin, and value immediately
Includes:
Pre-intensive intake and business assessment
2 full days of personalized strategy with Justin Goodbread
Customized DecaMillionaire Blueprint for your business
30-Day Post-Session Action Plan to implement with clarity and confidence
(Optional add-on) Follow-up check-in session to ensure momentum
This isn’t coaching. It’s command-level strategy developed to get you unstuck, refocused, and back in control.
The ROI that Actually Matters:
Transition from operator to architect so you can lead with intention, not reaction.
Reclaim your most valuable asset, your time, without compromising excellence or growth.
Gain strategic clarity on what accelerates value and confidently eliminate what doesn’t.
Trade trial-and-error for a proven roadmap that transforms your business into a self-sustaining, wealth-generating asset.
This is about more than scale.
It’s about building something valuable, repeatable, and transferable,
so you can win now and win later.
Trusted by Owners Who Don’t Settle for Average
Justin doesn’t teach theory, he builds value-based businesses that become sellable assets.
He’s coached hundreds of business owners to double, triple, and even 10x the value of their businesses, adding hundreds of millions in enterprise growth.
He’s built, scaled, and sold multiple 7-, 8-, and 9-figure companies, earned awards like the Exit Planner of the Year, and been named a Top 100 Advisor by Investopedia - five times.
His books have sold over 1 million copies worldwide, and his insights have been featured in Forbes, USA Today, Wall Street Journal, and Kiplinger.
But more than the accolades, his clients get results:
"Loved everything so far"
"The Program helped me stop being a Financial Advisor, and look at my practice as a business owner so I could build a best-in-class business.
- Nestor V.,
Financial Advisor Practice Owner, Colorado
"I now enjoy owning my business"
“Justin's comprehensive approach to business growth helped us achieve my goal. Scaling a company is a multifaceted approach, and his strategies were spot on. He helped me build a self-sustaining, highly valuable company I now enjoy owning"
- Jonathan B.,
Dental Practice Owner, Tennessee
"Navigated Scaling with Insight"
"With Justin's guidance, we were able to navigate the complexities of scaling our business. His insights were invaluable. Initially skeptical, but the results proved him right. This was not an easy path, but the reward was amazing. Excited for $9 million + account value."
- Steve A,
Construction Management Owner, West Virginia
"Total Freedom"
"I saw as the revenue increased, my life was getting better. Now I'm at a point in my life when I enjoy what I do & I have Total Freedom."
- Jon R.,
Dental Practice Owner, Tennessee
You don’t need more motivation.
You need a plan from someone who’s actually done it.
That’s what you get inside a Maximizer.
The Proof Is in the Results
Justin built and sold his financial firm for eight figures in just 49 months. Hear from some of his clients directly:
With Justin's guidance, we achieved, what he calls, ‘Multiplicative Growth’ in our companies value. His coaching and accountability ensured we stayed focused and driven. The freedom we gained was priceless.
- Lori D.
Justin's teaching & coaching was instrumental in our success. The path wasn't easy, but the rewards are so worth it. Scaling a company while focusing on value is an approach not many speak about - Yet, Justin's expertise made all the difference.
-William G.
It’s Time to Build the Business You Thought You Were Building All Along
You’ve done the heavy lifting.
The clients. The cash flow. The reputation.
But the next level? It’s not about grinding harder, it’s about building smarter.
This is where strategy replaces stress.
Where structure scales your business without adding more to your plate.
Where every hour you invest delivers ROI that actually moves the needle.
This is about creating a business that performs with or without you in the room.
A business that grows enterprise value.
That attracts better clients.
That runs like a machine.
That can be sold, or kept, on your terms.
You’ve earned momentum. Now it’s time to turn it into leverage.
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