Build the $3M+ Advisory
Enterprise That Runs
Without You
A 14-month immersive program for financial advisors at $1M-$3M
who want to expand margins, train a team that leads well, and build
a more transferable, owner-independent enterprise.
The DecaMillionaire Club
Team members who lead, not just execute
Profit margins that expand as you scale, not shrink
A practice designed to operate without your daily involvement
Enterprise value buyers, successors, and future leaders can understand
Time back to lead strategy, not manage operations
The Next Threshold
You Have Built a Multi-Million Dollar
Practice. Now It Is Time to
Engineer It for $3M+.
You've done what 95% of advisors never do. You crossed $1M, built a team, and created systems that got you here. The next threshold demands more. The infrastructure that carried you to $1M will not carry you to $3M. Each ceiling requires an almost complete structural rebuild, not an optimization of what already exists. Your team waits for you to decide everything. Your profit margins are shrinking instead of expanding. You want to break $3M and build an 8-figure enterprise.
My Team Can't Lead Without Me
You transitioned from advisor to firm owner but never made it to CEO. Every strategic decision still routes back to your desk. Your team executes well but can't lead. Growth stalls waiting for you.
Revenue Is Up. Take-Home Is Flat.
Overhead is at 40% and climbing. You added headcount, added services, added complexity. Revenue followed. Margins didn't. The business is running harder and paying you roughly the same.
The Firm Feels Like Separate Practices
Your advice team, ops team, and admin protect their turf. Nothing flows across departments. You're supposed to be running one firm but it operates like three practices under one roof.
Custom Work Is Killing Your Margins
Every client is "special." Every engagement has exceptions. You built your reputation on white-glove service and now it's the thing that's hardest to scale. You can't standardize what you keep customizing.
The Referral Engine That Got You Here Won't Scale
The COI relationships that built a $1M practice aren't landing the HNW households you need at $2M-$3M. You've outgrown your acquisition model and don't have the next one yet.
You Can't Find the Advisor Talent You Actually Want
Good advisors interview and go somewhere else. Your EVP is unclear. You end up settling for whoever says yes instead of building a bench of A-players who make the firm stronger.
At this stage, the question changes:
"What operating model lets this firm scale beyond me, protect margins, attract stronger talent, serve better clients, and become an enterprise buyers would actually value?
That is the threshold every serious $1M-$3M practice reaches when 7-figure infrastructure has done its job and the next model has to be installed.
The Infrastructure Required
for the $3M+ Enterprise
A proven system exists to break through $3M by rebuilding the six structural problems holding back your growth, expanding your margins, and building an 8-figure enterprise.
We're going to show you exactly how.
The Program
How The DecaMillionaire
Club Works
The DecaMillionaire Club replaces war stories with immersive execution, focused on rebuilding the six structural elements required for $3M+ scale.
14-Month Guided Implementation
You meet with your peer group twice per month. During Monthly Office Hours, you bring your implementation challenges. During Monthly Masterminds, you workshop each other's opportunities. Your peers hold you accountable between sessions and push execution forward. Four times per year, 2 virtual strategy days and 2 live in-person events, Justin opens access to the full DC group for deep-dive enterprise work.
28 live sessions across 14 months, plus quarterly strategic access to Justin.
Two Live Bootcamp Invitations
As a member you are invited to two 3-day live bootcamps. The first is structured to build your 90-Day Engine: you diagnose the firm, map the operating model, and leave with your complete implementation plan. The second focuses on operations and execution within the 8-key areas. In-person, immersive, with advisors at your exact stage.
Both bootcamps are included in your 14-month membership.
The Relentless AI Toolkit
built specifically for financial advisors at the $1M-$3M stage, plus 24/7 access to Justin AI. Generate SOPs, role scorecards, 90-day sprint plans, COI outreach, and the operational artifacts your team can execute against immediately. Every tool is built on the Relentless frameworks, calibrated to enterprise-level advisory practice.
Available from Day 1. Used between every session to accelerate implementation.
Your Complete 90-Day Engine (Built Before You Leave)
No more "I'll figure that out later." You leave with the infrastructure that's been missing, the very thing that keeps breaking at your next threshold.
- Finalized foundations, segmentation, and avatar
- Complete client journey mapped
- Fee structure rebuilt (from chaotic to standardized)
- Anchor offer to cascade of services
- Calendar blocking system (CEO time protected)
- Complete 90-day sprint plan with WHO owns WHAT
You'll execute a structured rebuild with peers at your level, guided by the six structural frameworks, with 14 months of accountability to ensure the transformation sticks.
What's Included in Your Membership
Quarterly Strategic Access to Justin
Four times per year you get direct access to Justin for individualized coaching , 2 virtual deep-dive days and 2 live in-person events. Open access where Justin works through your specific enterprise challenges with you directly, in a group of advisors building at the same stage.
Two 3-Day In-Person Strategic Bootcamps
The first is structured to build your 90-Day Engine. The second mid-program to assess and execute within the 8-key areas and map your next sprint. In-person, immersive, no distractions.
28 Live Coaching Sessions with Justin
Twice every month for 14 months: Monthly Office Hours for live problem-solving plus the DecaMillionaire Mastermind for workshopping peer opportunities. Every session recorded.
Priority Access to Destination DecaMillionaire Events
First registration to every Destination DecaMillionaire Justin runs during your 14 months. Peer collaboration and high-level implementation at a premium destination.
The Six Structural Frameworks
The complete rebuild system: leadership transition (founder to CEO), margin expansion, unified operations, standardized offers, upmarket referrals, and A-player talent recruiting.
The 9-Elements of Operations Framework
The operational backbone that turns employees into leaders. SOPs covering 80% of daily decisions plus an Ops Management Framework that defines who owns what and when they need your approval.
The Relentless AI Toolkit, 70+ Agents + 24/7 Justin AI
70+ proprietary AI agents built on the Relentless frameworks. Generate SOPs, role scorecards, 90-day plans, email sequences, and COI outreach calibrated to HNW clients.
14-Month Guided Program
Clear milestones, execution tracking, and accountability checkpoints every 90 days. You know exactly where you stand at every stage of the rebuild.
Monthly Office Hours
Live problem-solving with the Relentless team when execution requires a sharper path. Every session recorded and available in your portal.
Monthly Peer Mastermind
Workshop your decisions with a peer group of advisors at your exact $1M-$3M level. Pressure-test approaches, get direct feedback, and move faster because someone in the group has already worked through what you are facing.
Enterprise Value Optimization
Build a practice buyers actually want: positioning, EBITDA optimization, and structural readiness for 8-10x multiples when you decide to explore options.
24/7 Private Community Access
Peer support and real-time feedback from advisors at $1M-$3M between sessions. Questions answered, decisions pressure-tested, wins shared.
12 Components. One Membership. $3,200/Mo.
The Transformation
What You Are Building
Over 14 Months
From your first session through month 14, you are rebuilding the six structural elements that move a $1M-$3M practice toward $3M+ and the 8-figure enterprise value that follows.
The Transformation Compounds
Over 14 months you rebuild all six structural elements. Your peer group holds you accountable. You don't drift back to old patterns. By month 14, you've broken $3M and built an 8-figure enterprise. You've become a DecaMillionaire.
The Proof
This System Works Because
It's Been Proven
Justin's Story:
He Built What You're Trying to Build
Justin didn't inherit his practice. He started an RIA from absolute zero. No clients, no revenue, no infrastructure. Within 49 months, he built it to an 8-figure exit.
Justin built exactly what you're trying to build. He knows what it's like to outgrow infrastructure at every threshold. He's spent years helping advisors like you break through to $3M+.
What Advisors at Your Stage Are Saying
"Went from $20 million to $250 million in assets under management in about four years."
Ali
Financial Advisor
"I took 18 days off, 9 with no cell service. Business didn't die. It is actually a great feeling."
Eric W.
Financial Advisor
"Planning four two-week vacations because the team buy-in and inbound system allow me to step back."
Dan M.
Financial Advisor
"I tried approximately almost five years to make it to that next level. I was like, I am not getting it done. I need to get somebody who can help me think differently."
Frank R.
Financial Advisor, Frank R. and Company
Before You Decide
Questions Serious Advisors
Ask Before They Commit
Strong advisors make thoughtful decisions. Here is the honest answer to each one.
"Is the peer group actually at my level? I do not want to be in a room with advisors who are not building at the same stage."
Every advisor in the DecaMillionaire Club is at $1M-$3M. That is a prerequisite, not a suggestion. We are selective because the peer dynamic only works when everyone in the room is building at the same stage. If someone is not a fit, they do not get in.
"I already have a coach. How is this different?"
Most coaching is conversation. This is implementation. You leave Bootcamp 1 with your 90-Day Engine already built. You bring real decisions to every session and leave with a sharper path. The peer group holds you accountable between calls in a way a solo coaching relationship cannot. If your current coach is helping you implement at this level, stay with them. If not, that answers the question.
"Can I realistically commit to 14 months right now?"
If you are waiting for a calm season to start this, it is not coming. The advisors who get the most out of this program are the ones running hardest when they join. The structure gives you back more time than it takes. Two sessions per month plus two 3-day bootcamps over 14 months. If your practice is important enough to build, it is worth the commitment.
"How is this different from a mastermind I have already tried?"
Most masterminds are hot seats and war stories. No frameworks. No implementation infrastructure. No one following up when you drift. The DecaMillionaire Club gives you the six structural frameworks, a complete AI toolkit, two live bootcamps, and quarterly strategic access to Justin through virtual and live in-person days. The peer group is accountable to implementation, not just ideas.
"What if I miss a session?"
Every session is recorded and available in your portal. Show up when you can, catch up when you cannot. The structure works because the implementation happens between sessions, not just on them.
The Investment
What It Costs to Build
the $3M+ Enterprise
Next Live Bootcamp
Dates Announced to Enrolled Members
Advisors at $1M-$3M. In-person, no distractions.
Can't commit to the current cohort?
The DecaMillionaire Club is an immersive rebuild focused on evolving the six structural elements required for $3M+ scale, with a peer group who hold you accountable for 14 months.
You'll attend a 3-day live Bootcamp where you STOP everything and diagnose which structural elements need to evolve. Then you rebuild your practice for $3M+ scale. You'll execute for 14 months with monthly support from your peer group and coaching team.
We only host ONE Bootcamp per quarter. Only 10 spots available.
The investment is $3,200 per month for 14 months.
Alternative payment option: $19,500 upfront + $1,600/month for 13 months.*
*Additional seats available for partners.
Let's be direct: At $3M revenue with 40% margins, expanding to 55% means hundreds of thousands more in your pocket annually. The program pays for itself in margin expansion alone in the first year, before you even factor in the millions of dollars in enterprise value difference when you eventually exit.
More than the money, it's about becoming a DecaMillionaire and building an 8-figure enterprise that gives you options. You can keep it, sell it, or pass it down. The choice is yours because you built something worth $10M+.
Think of it as infrastructure, not an expense. You're investing in rebuilding the six structural elements that let you break $3M while building an 8-figure sellable enterprise.
Who You Will Be In The Room With
Every advisor in the DecaMillionaire Club is at $1M-$3M. Same stage. Same structural problems. All building slightly differently. In a group environment, someone is always ahead of you on the exact challenge you are working through right now. That collective movement is what makes decisions faster and execution sharper than working alone.
The Perspective
Put the Investment
in Perspective
Stan is analytical. Here is the math he runs before any decision this size.
The ROI Math on Margin Expansion Alone
Your Practice Today
$2M Revenue
40% Margins = $800K Profit
After the Rebuild
$3M Revenue
55% Margins = $1.65M Profit
Annual Profit Difference
+$850K/Year
The program investment is $44,800. In this model, the projected annual profit difference is larger than the full program investment.
And that is before you factor in enterprise value. A $3M practice with 55% margins and a team that runs without you sells at a materially different multiple than a $2M practice built around the owner. At 8x EBITDA, that margin expansion difference alone represents $4M-$6M more in exit value.
What $3,200/Month Compares To
$12,500+/Mo
Fractional COO
No peer group. No frameworks. No direct access to someone who built what you are building.
$1,250/Mo
Typical Peer Mastermind
War stories and hot seats. No implementation framework. No Justin. No bootcamp. No accountability between sessions.
$3,200/Mo
DecaMillionaire Club
Two bootcamps. 28 live sessions. Quarterly strategic access to Justin (2 virtual + 2 live). Peer group at your level. AI toolkit.
This Is Bigger Than
Scaling Revenue
$3M with the right structure is a different kind of firm. The team can lead. The owner can think strategically. The business can keep moving when you are not in every detail.
The revenue is downstream of the structure. Build the structure first.
For Your Family
Protect the time that matters without asking the firm to pause. Be present at dinner, on vacation, and in the seasons your family will remember because the business has standards and leadership that do not depend on you.
For Your Legacy
Build an 8-figure enterprise that buyers actually want. Create an asset that outlasts you. Give your family options: keep it, sell it, pass it down. DecaMillionaire status means you built something worth $10M+.
For Your Peace of Mind
You won't wake up at 3 AM wondering if you peaked or watch competitors break $3M while you're stuck on 7-figure infrastructure. Your practice can run for 90 days without you, and you sleep well knowing you built an 8-figure asset.
The advisors who rebuild the operating model give their ambition somewhere to go. The firm becomes easier to lead, easier to value, and easier to scale beyond the founder.
The structure is what creates the options.
Your Coach
Meet Justin Goodbread, CFP®
Justin Goodbread, CFP®
Justin isn't a consultant who's never built a practice. He's a financial advisor who started from zero and built an 8-figure advisory practice in 49 months.
Justin has walked the exact path you're walking. He outgrew his infrastructure at every threshold, became the bottleneck in his own firm, watched profit margins shrink as revenue grew, and tried to implement change from inside the practice without success.
Then he figured out the system that broke through.
Today Justin manages $1M in revenue working just 1 day per month. He achieved DecaMillionaire status by age 40, built and sold 7 companies, and has spent years teaching other advisors how to do the same.
Justin built exactly what you're trying to build. He knows exactly how to help you scale to $3M+ and beyond.
FAQ
Everything You Need to Know
Who is this program for?
Financial advisors at $1M-$3M in revenue who are ready to rebuild the six structural elements required for $3M+ scale. You have crossed $1M, built a team, and know the systems that got you here will not carry you to the next threshold. You are not a startup. You are a firm that is ready to mature.
What exactly happens at the 3-Day Bootcamp?
You stop day-to-day operations for three focused days with other Club Deca advisors at $1M-$3M. Day 1 is diagnosis: you map where the firm is, where it needs to go, and which structural elements need to evolve first. Days 2 and 3 are build: you leave with your complete 90-Day Engine including foundations, segmentation, fee structure, anchor offer, calendar system, and sprint plan. In-person, no distractions, fully facilitated by Justin and the Relentless team.
What does the 14-month program actually look like week to week?
Two live sessions per month: Monthly Office Hours where you bring implementation challenges and work through them live with the Relentless team, and the DecaMillionaire Mastermind where you and your peer cohort workshop each other's opportunities. Four times per year you have direct access to Justin for individualized coaching , 2 virtual deep-dive days and 2 live in-person events , in a group of advisors at your exact stage. Mid-program you attend your second 3-day bootcamp. Between sessions you have access to the AI toolkit, private community, and all session recordings.
How selective is the application process?
We review every application and accept advisors who are genuinely at the $1M-$3M stage and committed to implementation, not just learning. The peer dynamic only works when everyone in the cohort is building at the same level. We will respond within 72 hours of your application.
What happens after the 14 months?
Members who break through $3M during their 14 months are eligible for the Billionaire Boardroom, Justin's invitation-only program for advisors at the enterprise stage. Most members also stay connected through the community and Destination DecaMillionaire events. The frameworks and infrastructure you build during the program do not go away when the 14 months end.
You Can See
the Next Version
Picture the version of your life where your practice operates at scale, your team makes decisions without you, your margins expand as you grow, and you can take three weeks off knowing the practice won't just survive. It will thrive.
You've built an 8-figure enterprise. You've earned DecaMillionaire status. Now imagine the options that come with it.
You've earned that. You read this far because you know what you're capable of.
Who You Are Building With
We're selective about who we work with. This program is built for advisors at $1M-$3M committed to rebuilding the six structural elements and scaling to $3M+ with an 8-figure enterprise. You will be in the room with advisors at the same stage, building at the same pace, working on the same structural problems. We will review your application and let you know within 72 hours.
If all 10 spots are filled, you'll join our waitlist and be the first to know when new dates are announced for the next quarter.